You ’re walking in a remote jungle and you encounter one of the locals. They begin to speak to you, but you do n’t understand the language. It appears from their waving that what they ’re saying should be veritably important to you, but since you do n’t partake their vocabulary, you believe your only option is to politely smile and walk down. Soon later, you step into some mesh and. sluggishly. begin. to sink.
And that, my friend, is a parable about failing to work digital marketing analytics!( Stick with me. I ’ll explain.)
Our musketeers at HubSpot( we ’re HubSpot Agency Partner Certified and love the platform!) lately published an excellent composition that talks about how to blend web analytics and digital marketing analytics to grow your business. In it, they explain that the term “ web analytics ” refers to simple statistics you can get from tools similar as Google Analytics — effects like website business, unique callers, and brio rate. Unfortunately, while these figures are clearly helpful, they only tell part of the story.
Digital marketing analytics, on the other hand, gives you a more complete picture of where your content marketing strategy is succeeding, and where it’s not. HubSpot defines digital marketing analytics as “ the restatement of client geste
into practicable business data, ” and explains that, “ moment’s marketers can use digital analytics tools to examine the numerous online channels their buyers might interact with and identify new profit openings from being juggernauts. ”
Back to the jungle.
In my story, you knew that the person you encountered was trying to tell you commodity important. That high- position understanding of their intent equates to your raw and general web business stats. still, what you did n’t understand was the more important communication that they were trying to communicate by their words and conduct. And hopefully the conceit of walking down without any farther trouble to understand them( i.e., your prospects) and latterly “ sinking ” is clear!
HHH ecommerce as Your Guides Through the Marketing Jungle
Still, I encourage you to read HubSpot’s composition, If you ’re ready to start taking a more data- concentrated approach to your content marketing or have been trying to do so but haven’t achieved the results you had hoped for. It provides tremendous perceptivity on how to use digital marketing analytics effectively. That’s Step 1.
Step 2 is chancing a mate on your trip through the marketing jungle. We ’re lowered to say that our guests will frequently tell us we ’re the stylish marketing agency they ’ve worked with, in part because of our capability to help them measure their marketing success as a means of adding it. From our services in Colorado Springs, CO, and Springfield, MO, our brigades help guests develop happy marketing strategies that work high- performing websites we make for them and tight integration with HubSpot to achieve indeed veritably aggressive marketing and deals pretensions.
Is it time to come fluent in the language of your prospects and guests using digital marketing analytics? If you need help with digital marketing analytics, give us a call moment!